HANSEN Spring / Summer 2013
For the SS/13 collection HANSEN has been enthused by the light and colours of the Danish summer, staying loyal to the concept of combining ‘Sunday Bests’ with ‘Work Wear’ transformed into luxurious and relaxed ‘Everyday Clothing’.
HANSEN’S love of the very best materials, well thought out details and workmanship brings the term ‘investment dressing’ to mind, making tradition relevant and new, leaving consumerism and ‘trend’ behind. HANSEN is about the way we relate to clothes – about making sure that what you get lives up to your expectations time and time again.
Rich fabrics and textures add substance to clean silhouettes with uncompromising finishing details, one of HANSEN’s strong traits. White hand loom shirts - double-breasted waistcoats - structural knitwear, all great for loose layering. Soft-tailored jackets and perfectly fitted trousers earning our seal of approval.
Colours are black, white, naturals, indigo, brick and various shades of blue spiced up with different check patterns. All woven garments, caps and hats are made in Europe, knitwear in Denmark and jerseys made in Japan.
Hansen in General:
HANSEN is a menswear label, wishing to reinvent and redefine the Nordic values within design, craftsmanship and materials.
Our vision is to make use of cultural heritage and its craftsman traditions, in order to create viable and updated clothing in noble materials with a refined finish. For the realization of a HANSEN-collection, HANSEN collaborates with local producers of knitwear, weaving, trim and embroidery. HANSEN is for the modern man, with a wish to signal simplicity, honesty and strength.
HANSEN's collection has been created in collaboration with Norwegian weaving mills, Danish embroiderers and hand knitters. HANSEN is manufactured almost exclusively in Europe.
The message of HANSEN is clear: SIMPLE, HONEST AND DEMOCRATIC EVERYDAY WEAR WITH LONGEVITY.
Norwegian Aase Helena Hansen, born in Sweden, Danish based, notorious for taking the world into her own hands, is the designer behind HANSEN - an exciting menswear brand, as direct as anything she's offered before, and with a maturity reflecting her progression as an artist and a designer.